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Title details for Copywriting Made Simple by Tom Albrighton - Available

Copywriting Made Simple

by Tom Albrighton
ebook
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Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
You'll learn how to...
• Write clearly, simply and engagingly • Choose a killer headline and a strong structure • Use 20 proven strategies for creative copywriting • Harness the power of persuasion and psychology • Create a unique tone of voice for a brand
Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.
"Tom's put a lifetime of learning into this book... an incredibly thorough briefing on copywriting." – Dave Trott, Creative legend, agency founder, author and teacher.
"Educational, entertaining and energetic... prepare to dig deep and enjoy!" – Katherine Wildman, Host, The Writing Desk.

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English