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Title details for The Cult of the Luxury Brand by Radha Chadha - Available

The Cult of the Luxury Brand

by Radha Chadha
Paul Husband
ebook
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With Hong Kong boasting more Gucci and Hermäs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia's love affair with luxury for business professionals and intrigued consumers alike.

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English